Hmm, I suppose that he didn't think that if he let the readings go ahead on a day that will receive world wide attention that it might inspire more people to go out and buy the book, thus producing more royalties? I don't suppose he considered that he is pissing on one huge bloody great FREE advertisment for his grandfather's work? If people all over the country wanted to read an extract from one of my books in public (supposing I had, like, had one published) I would consider it a fantastic marketing coup.